![]() Good infographics need to be focused with a clear idea of who the target audience is and what the core message will be. When done right, they tell data stories effectively by making information easy to digest, educational, and engaging ![]() Infographics have the power to present complex data in a concise, highly visual way. ![]() There's a whole new audience of professionals interested in presenting data in a more compelling, insightful and engaging way. The term “infographics” has expanded to many industries in the past decade, becoming a powerful communication tool for businesses, governments and educational institutions. Both languages are complementary, part of a whole, and therefore can’t be understood when separate”. In the past few years, the news industry has seen also the rise of data journalism and storytelling with data, while the Internet has present itself as the perfect platform for more complex data based narratives and visualizations.Īccording to Jaime Serra, one of the most influential designer in the world for the past two decades -, an infographic is “ a form of communication that uses visual language and text. An infographic is:ĭespite its recent mainstream popularity, they have been used in newsrooms across the world for many years, under the “umbrella” of Editorial Design. By combining elements of text image, chart, diagram and, more recently, video, an infographic is an effective tool to present data and explain complex issues in a way that can quickly lead to insight and better understanding. The most common definition of Infographic describes it simply as a visual representation of information and data.
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